Red Alert!

Red is a power color. Most politicians, business people, VIPs walking the red carpet, and the Red Queen know this.

Red is a color of danger. Emergency lights, stop signs, do-not-walk lights, and Satan know this.

And now, researchers at the University of Rochester have concluded a study that finds that men go GAGA over a lady in red. And not only when she is dressed in the color, a picture of a lovely lady framed in a red border apparently also gets the male heart pittering and pattering and opening his wallet to spend lots and lots of money on a date.

Why is this? Well, the researchers surmise that it’s probably related to more primitive biological roots.

Huh?

You know, humans are related to higher primates, and those primates are really hot for the girls displaying red.

Primates? Red?




Oh. Yeah.


Evolution-wise, humans have given up their monkey ways, but this study points out that -- maybe not so much.

What about gay men? What about color blind men? They weren’t included in the study, so who knows about the primitive urges there.

So, a baboon's bright red butt screams sex. A woman wearing red screams sex.

Alice’s favorite color is blue. She wonders about the screaming there.